When researching SEO companies, it is tempting to choose any company willing to give guaranteed SEO services. It is human nature – people really enjoy a guarantee. This holds especially true for purchases where the new buyer is purchasing something outside of his or her area of comfort. When ever companies first consider pursuing search engine optimization (SEO) as a future marketing channel, particularly when there is an ongoing cost involved, some people get a sense of comfort from purchasing “guaranteed WEB OPTIMIZATION. ” Unfortunately, with many SEO companies, this confidence on the guarantee is ill-placed.
A lot of questionable SEO companies deliver what I like to refer to as a “leprechaun repellent” guarantee. To paraphrase, it’s a guarantee that is easily attainable – if you purchase these types of services and are not subsequently harassed by a pesky leprechaun, the guarantee has been met. How can you complain?
The truth is the fact that Cleveland SEO companies do not control the major search engines, and every firm that claims to have a “special relationship” that gives it all sway over the natural search engine results is simply counting on your lack of knowledge. Fortunately, this does not mean that guaranteed SEO is impossible, particularly when the guarantee has to do with aggregate results and the methods helpful to achieve them.
What follows is a partial list of some of the most common types of guaranteed SEO out there – some of them roughly when useful as leprechaun repellent, and some of them actually thoughtful.
The “Leprechaun Repellent” Keyphrases Guarantee
Countless SEO companies boast that they will achieve a certain number of very best rankings in the organic results of major search engines. This type of warranted SEO can be tempting, especially to those who are investigating WEBSITE POSITIONING companies for the first time. After all, high rankings are what it’s actual all about, right? Isn’t that the goal?
The answer is an energetic “No. ” Quality SEO companies will point out that real goal is to bring high quality traffic to your site. It’s actual quite simple to guarantee top positions if you choose non-competitive or morose phrases – for example , “leprechaun repellent. ” Want substantiation? Enter “leprechaun repellent into your favorite search engine. You will perhaps find this article dominating the results (caveat – if you are reading this article immediately after its release, the search engines may not have indexed it yet still. Wait a week and try again. ).
It is extremely easy for SEO companies to achieve high search engine positions for content that nobody uses. Such rankings might impress your own and neighbors, but they won’t send you quality traffic. Some people likely won’t send you any traffic at all. It’s important to note that the phrase “leprechaun repellent” is used only for demonstrative applications. Many unpopular phrases may not sound absurd. There are without doubt countless phrases out there that sound extremely relevant to your internet business that are never typed into search engines. Good SEO agencies will avoid such phrases. “Leprechaun repellent” practitioners is going to embrace them – it allows them to attain most of their worthless guarantees.