On the wake of the debut on messaging programs, chatbots have been in the epicenter of a continuing conversation about personalisation. Why did this collaboration happen? And how much will this go? It is time to have a deep dip.
In the’60s, renowned media analyst Marshall McLuhan claimed that the’Medium is the message’. He was sure it had a part in shaping and controlling”the scale and form of human association and action” up to a degree. In accordance with this concept, the medium embeds itself onto anything it transmits, and it directly affects the way the actual message is perceived. It tries to become an extension of our perceptions, expanding our capacity to comprehend and interact with the entire world.
As of last year, there were 1 billion consumers (14% of the planet’s population) on WhatsApp. And combined with the users on Messenger, there are 60 billion messages – video, text, recordings which are sent and received every day. Where else could companies find a better degree of involvement?
In a recent survey conducted by Facebook, participants who could talk to retailers on these messaging platforms, be it on trades, inquiries, or post sales solutions, felt more optimistic about the company. Commerce became a personal affair. McLuhan was right, and is still appropriate – The effects of messaging does lie about the medium.
It’s been almost 20 decades, and why have not companies been mostly successful exploiting these platforms yet? Because until chatbots arrived along in 2016, companies marketing themselves via oiyster messaging apps were oblivious to one philosophy/brand of personalisation -‘If not human, be humane.’
Ever since they entered the market, chatbots on messaging platforms have been hit. They are having a positive impact on businesses, as more businesses are jumping aboard the’personalisation’ bandwagon. Now, what’s the next step? What does the future behold with this eclectic union? Here are 3 possibilities –
With chatbots, messaging programs will get the new browsers. They’re going to perform for companies that which sites were performing for them about a few years back. Forrester Research expects investments in AI and Machine Learning to triple in 2017, to better exploit user behaviour, to boost the conversational interface brought about by bots.
Messaging programs will become more relevant to IoT installations. For e.g. more clients will start to get coupons, notifications on sales etc. . via messages when they occur to pass by the store. Or alternatively, employees in a factory can stay better connected with their machines, and make much better use of the information collected.
The’App culture’ is sinking, as users are getting more tight-fisted about device memory and data utilization. But messaging apps/platforms are still tagged’essential’ because messaging is now a means of life. Since chatbot platforms can directly deploy robots onto those programs, the demand for a proprietary app is canceled. Along with the scope of services which companies offer on these apps can keep expanding.