The Rise of Live Video and What It Means for Marketers

Record and share those moments using live video. If you are cooking your favourite food or visiting your most liked place, share your experience in real time. Live video has already become social media’s favourite kid.

According to Mary Meeker’s Internet trends Report of 2016, the video viewership will be exploding, with Snapchat and Facebook Live showing just how.

The Golden Age of Online Video
“We’re entering the newest golden age of videos online, ” Mark Zuckerberg mentioned while announcing Facebook’s major update to its buffering service app to give live video more prominence.

It offers inked contracts with over 140 media companies and also celebs to create videos for its CNN live stream service.

Twitter paid for Magic Pony Technologies to enhance the video and picture quality which usually shows how important video is for them.

Tumblr recently introduced live video by integrating with existing live videos solutions – YouTube, YouNow, Kanvas & Upclose. With all the multi-platform support Tumblr aims to score deals with partners just like Mashable, Huffington Post etc .

As, three fourth in the world’s mobile traffic will be video by 2020, no person wants to stay behind in the race for online video tutorial supremacy.

Go Live!
Here is a list of Apps which let you live coverage video:

Facebook Live – You can share live nourish with your friends, interact with them in real time and see the side effects to know how your broadcast is going.
Periscope – Often the Live streaming app by Twitter will notify your supporters when you go live and the broadcast is available for replay around 24 hours.
Meerkat – Just press ‘stream’ to transmitted a live video. Other users get push announcements to view and comment on your live stream. You can save the avenues to the Meerkat Library.
Stamp – Watch thousands of engaging shows, chat with your favorite broadcasters or go live using special effects and overlays.
YouNow – Discover talented broadcasters, enjoy live streams. You can now post live videos to Tumblr with YouNow.
Livestream – Broadcast HD videos coming from mobile or tablet. It supports Go Pro Main character Cameras, so you can broadcast your next sky-diving adventure.
UStream : Track your audience, gain insights and capture qualified prospects. Its partners include Panasonic, Samsung, Logitech, CBS Media, and Viacom.
Tarsii – Lets you live stream video in your Twitter followers and also saves your video to the impair for later viewing.
Who’s doing it?

McDonald’s, tested the particular live video with Facebook Live. In honour connected with National Hamburger Day, McDonald’s did an hour-long Facebook or myspace Live broadcast. The video without any paid efforts reached 884, 300 people in 40 minutes with were 43, 200 engagements.
Apparel & accessories designer Kate Spade took to live streaming by airing the New York Trend Week runway show on Facebook Live. It provided fans the front row experience at this season’s fashion demonstrate.
Birchbox, the beauty brand took to live video to control their audience. They took to live stream to do a stay Q&A and educate their audience about new products. The exact live stream lasted for 40 minutes with nearly 55, 000 live viewers and an average view time with 10 minutes.