Here are several of the basic “MUST’S OF VEHICLE GRAPHIC DESIGN”
Consider ONE Person. Your ideal customer. Don’t try to appeal to typically the masses as this will dilute your message and fascinate NO one. Your ideal customer must feel like you are the ideal solution to their problem and you are communicating directly to these people.
Create EMOTIONAL attachment by using powerful graphics. Different Design create different emotion in different individuals. The graphic of any mother cuddling a baby, will have the most impact on a new new mother. Not only will you get their attention but you will establish believability with them. This is extremely powerful since statistics show that most use on emotion and justify with logic.
Use a amazing slogan to position yourself in the mind of the customer. Should your objective is to create mind share, you need to occupy a position in their minds so they instinctively associate you with a ideal product, service of need.
For example , be the computer prossionals that caters to the elderly, or the dry cleaner that offers cost-free delivery, or the restaurant that kids eat for free, or perhaps the financial planner that specializes in services for young couples.
Being initial is powerful, but being perceived as first is more powerful. Being the only one, or specializing is also good. Celebrate positioning in the customer’s mind.
You are an expert, a expert. Think of how you can accomplish this with your Fahrzeugbeschriftung Stuttgart slogan. In the event that should be short and designed to be effective, for repetitive seeing.
The design of your graphics should be consistent with the style and sort of vehicle for maximum impact. Remember that there are millions of dollars invested on extremely competent automobile designers by companies like Toyota, Honda, BMW, Nissan, Ford GM, and others to come up with types that appeal to the masses.
Why not take advantage of their competence, by enhancing the look rather than contradicting it. It will merely stand to confuse your target customer and cause little or no emotional impact. I have seen many vehicles using elaborate graphics that simply do not work with the vehicle. I’ve got to confess that some of them have also been produced by us, but simply because the customer insisted that this is what they wanted despite each of our recommendations.
I have also seen vehicles with very simple variations or very little graphic treatment that look extremely successful and produce outstanding results. They also cost very little to the customer and were easy to create and install. Normally they were customers who had little if any preconceived ideal and simply explained, “Here is what I want to accomplish, surprise me”.
LESS is far more, design for a glance, but create lasting impression. Remember that your own personal target customer is trying to navigate a vehicle, sometimes with high speeds and only two to three seconds to glance at your car or truck. If they are interested, based on the first glance, you may get a second look and they might even slow down to memorize your URL.
It is advisable to decide what information you would like them to remember most. Typically the graphic, your caption or, your URL. Unfortunately, every one of the above is not usually a reality, so at best two outside of three is excellent.
Focus on the areas of most impact on the vehicle. The back window and the sides over the rear wheel are the best viewing areas while driving. Even though graphics look very much cooler, and flows better on the sides of the motor vehicle. It is not very effective design strategy if you are focused on communicating for you to prospects while driving.