Worthless trash just gathers dust
Web designers are in the business of providing web designs. That is the first principle of business for just a web design firm, as it is for many other types of businesses. There is nothing completely new here except that the whole purpose of a web site is to create small business for the owner, and a site just gathering dust doesn’t do that.
No one says that a web design needs to create direct sales for any business but it must connect with the business owner’s sector and engage that market. If the site doesn’t connect with the industry it is just junk collecting dust. It may be a beautiful piece of work although it’s still collecting dust.
Part of this problem is all of our responsibility as small business owners. We didn’t go to a web designer in addition to say, “I need a web site designed for my web current market. ”
Instead, most small business owners say, “I need a web page designed for my business. ”
Our market doesn’t love us
The difference is about the focus our words create along with the intent that gives to a project. And when the focus is on our business it is not on our market. Thus, we end up with one thing we are thrilled with even though our market is not happy and doesn’t care.
What our market cares about is definitely their problem, not the looks of our web site. They may not be going to share our web site with others because it looks neat, but they will share when our business web site allows them and educates them about our industry and how to make the best choice for their needs.
Are we being educated on this marketing options?
The chances are that our web designer doesn’t genuinely wish to go there. Instead they jump right in to giving us a good look at their portfolio and suggesting how they may customize and come up with something totally original for us.
In addition to our fault is that we go for this – not understanding any better.
But it’s not really our fault. We head over to experts to get the best information and all too often we are talking to a competent that has a conflict of interest. This is where the web designer is advising all of us about the very product they sell. We may never find clear information about what all our choices are.
If the conversations never touches on the low cost, or no fee, of “Pull Marketing” then we are not getting all of the readily available choices.
If the conversations never come around to talking over the differences between a demographic market and a virtual markets then we are not seeing our real needs.
If your conversations never get around to discussing how to define a marketing profile for our web market (not just guessing about our virtual market) then we are not getting to use the most beneficial of what a web site can offer our business.
And there are considerably more if’s that the web design industry does not talk about. Web designers have a tendency talk about our market other than to ask us to describe these individuals. It is so much easier for them to design something for us. So nearly all small business owners end up with a beautiful site that is headed for the tidbit pile from day one.
To design for our web market a new design firm would need to know how to discover things about our internet market that even we don’t know. They would need to know regarding virtual markets and why they are different. Web designers want to know our market’s shopping habits, what our market principles the most and which values we have in common with our promote. But web designers, trendy or not, don’t give us any of that.
The solution is in market segmentation
This is just another term to get psycho-graphics. Segmentation divides a whole geographical or national market into 7 segments where each has a psychological report that describes the segments shopping habits, values, prefers & dislikes as well as general beliefs. These are better applications to work with on the web. check this out our designs