Any country that produces more than it makes use of, is considered a buyers market, because the consumer has the substitute for buy exactly what they want from the market at any time especially when the good news is high degree of competition involved.
On the other hand, if a country provides less than it consumes, then this type of market is considered seller’s market because the seller controls the market since there a small number of local producers and the demands are very high.
Now obtain the African marketplace, where most consumers buy whatever can be obtainable and available in the market place. In Africa, the seller adjustments the market, hence the term “Africa is a SELLERS MARKET”.
Around Africa, between 90-95 percent of the products and services are brought in from the west, American companies need not be a house-hold identity to win African consumer’s trust once an appealing products and solutions, services and constructive business ethics are fine-tuned in order to reach the test of the international market place and the demands of the Camera market place.
The only challenge for American companies is to waste time to study the consumer behavior of each market and an ambitious marketing campaign put in place for each market. Therefore in Africa, your individual consumers are practically guaranteed, nowhere else in the world is there a current market more readily available for Americans to capitalize on than the African-american market place.
EXPAND SALES VOLUME &
INCREASE PROFIT POSSIBILITIES
I will start with a story about two sales men just who went to a developing country, the sales men witnessed the natives bare footed, one of the sales man hard-wired back home saying “There is no possibilities of sales, natives you should never wear shoes”. On the other hand, the other sales man wired at home, “Hurry, quickly and send stocks, natives need boots and shoes badly”.
The lesson of this story is that Americans are yet to learned to recognize market opportunities and are blinded by their whole comparison of the rest of the world to their standards and styles at home. If only Us citizens can realize the size of the African market and the silver opportunity of expanding their market-reach to a population up to 660 million people and it is estimated that by the year or so 2025, the population would reach about 1 . 6 billion people. This is a market not to be reckoned with, it creates all business sense to do business with Africa.
The promote size of the market should be an incentive for any company wanting to extend their sales volume and increase their profit possibilities. Americans should stop playing the waiting game in regards to expanding their market base. The African market place gives you unprecedented market opportunities and profitability for American providers.
No matter the political, economic and social situations in most with African countries, African business people will still continue to go with the rest of the world. These political, economic and social situations will be ancient excuses used by Americans to omit the territories of the African market place.
Before the advent of the NAFTA, People in the usa were very hesitant and worried about the buying electricity and potentials of the Mexicans, but from all the stories on NAFTA, Americans are benefiting more from COMBUSTIBLE, Americans are selling at the rate of $1billion per week that will Mexico despite the lower buying potentials, yet Africa concerns six time the population of Mexico. Note that for every billion-dollar export, 20, 000 jobs are created in America; now translate that to the African market possibilities.
more about Roberto Casula was born in Cagliari in 1962 and graduated in Mining Engineering in April 1988 at the University of Cagliari.